Upgrade your current website into a stronger, easier-to-use customer experience and business growth tool.
Your current website may not need to be completely replaced—but it may need more than a few visual changes.
The Business Website + App Upgrade is designed for businesses that already have a website but need a cleaner design, stronger customer journeys, improved mobile performance and better connections between their website, forms, bookings, payments, customer information and follow-up systems.
Depending on the approved package and the condition of your existing website, we may refresh the current website, improve key customer flows or rebuild the website into a connected business growth system.
Every website must be reviewed before upgrade work is approved. Some websites cannot be safely or effectively upgraded because of outdated code, restricted platforms, missing account access, unsupported apps or unclear ownership. In those situations, a rebuild may be recommended instead.
CHOOSE YOUR UPGRADE
WEBSITE REFRESH
Price: $3,000
Best for
Businesses that need a cleaner, more professional and mobile-friendly website without adding complex new systems.
Included
● Review of the current website
● Updated visual design
● Mobile responsiveness improvements
● Up to five redesigned pages
● Updated calls to action
● Form improvements
● Basic search-engine optimization
● Basic website performance review
● Two structured revision rounds
● Pre-launch testing
● Basic owner walkthrough
Appropriate for
● Outdated website designs
● Websites that are difficult to use on mobile devices
● Weak or unclear calls to action
● Basic contact-form improvements
● Small page-layout and navigation improvements
● Businesses that do not need advanced customer workflows
Important limitation
This package does not automatically include new booking systems, customer accounts, advanced automations, dashboards, custom databases or major platform changes.
WEBSITE + CUSTOMER FLOW UPGRADE
Price: $5,000
Best for
Businesses that need a stronger website and one clear customer journey for booking, buying, submitting an inquiry or completing an intake process.
Included
Everything included in Website Refresh, plus:
● Up to eight redesigned pages
● One booking, buying or inquiry flow
● Customer intake form
● Automated customer confirmation
● Basic CRM or lead-management connection
● Analytics connection
● Customer-review request workflow
● Three structured revision rounds
● Pre-launch workflow testing
● Recorded owner training
One customer flow may include
● Book an appointment
● Request a quote
● Submit an inquiry
● Complete an intake form
● Purchase a service or product
● Apply for a program
● Join a waitlist
● Request a consultation
Important limitation
This package includes one approved customer flow. Additional customer journeys, advanced automation, custom dashboards, membership systems or complex integrations require separate scope approval.
FULL WEBSITE-TO-GROWTH-SYSTEM UPGRADE
Price: $7,500
Best for
Businesses ready to turn an existing website into a stronger customer-facing and internal business-management system.
Included
● Full website and platform review
● Up to twelve redesigned pages
● Multiple approved conversion pathways
● Booking, ordering or application workflow
● Basic owner dashboard
● Customer-record management
● CRM and email connection
● Payment connection when appropriate
● Customer intake and follow-up workflows
● Automated confirmations
● Review-generation workflow
● Growth-strategy recommendations
● Three structured revision rounds
● Recorded owner and staff training
● Pre-launch system testing
● Thirty-day post-launch correction period
Potential customer pathways may include
● Booking
● Ordering
● Quote requests
● Applications
● Customer intake
● Membership enrollment
● Consultation requests
● Service reservations
● Lead capture and follow-up
Important limitation
The Full Website-to-Growth-System Upgrade is not an unlimited custom-development package. All pages, workflows, dashboards, integrations and automations must be listed in the approved project agreement.
REQUIRED WEBSITE REVIEW
Purchase does not guarantee that the existing website can be upgraded.
Before development begins, And She Builds must review:
● Website platform
● Website code and theme
● Current applications and plugins
● Domain ownership
● Hosting access
● Administrator access
● Existing integrations
● Website security
● Current site performance
● Content and data condition
● Legal ownership and transferability
● Compatibility with requested features
After review, And She Builds may:
● Approve the requested upgrade
● Recommend a revised upgrade scope
● Recommend migrating to another platform
● Recommend rebuilding the website
● Decline work on an unsupported or inaccessible system
If a rebuild is required, the client will receive a revised scope and pricing before additional work begins.
REQUIRED CLIENT INFORMATION
The client must provide:
● Current website address
● Current website platform
● Domain registrar
● Hosting provider
● Current login and administrator access
● Description of current website problems
● Pages to retain
● Pages to remove
● Desired new pages
● Desired new functions
● Existing customer data
● Required third-party integrations
● Brand files
● Logo files
● Current written content
● Current photographs and media
● Target launch date
● Primary business contact
● Required legal or policy content
Missing access, content or approvals may delay the project timeline.
HOW THE PROCESS WORKS
1. Select your preferred upgrade level
Choose Website Refresh, Website + Customer Flow Upgrade or Full Website-to-Growth-System Upgrade.
2. Submit your website information
Provide the website address, platform, account access, current problems and desired improvements.
3. Complete the website inspection
And She Builds will review the website platform, ownership, access, code, applications, integrations and upgrade feasibility.
4. Approve the final scope
The final project agreement will identify the approved pages, functions, workflows, integrations, responsibilities, exclusions and timeline.
5. Submit the required payment
Development begins after the signed agreement, required payment and required client materials have been received.
6. Design, test and review
The approved pages and workflows are redesigned and tested. The client provides consolidated feedback during the scheduled revision periods.
7. Approve and launch
Final payment must clear before the upgraded website, system, credentials or production changes are released unless otherwise stated in writing.
IMPORTANT SERVICE TERMS
Purchasing this product does not guarantee that every existing website can be repaired, redesigned or upgraded.
The final project scope is controlled by the signed proposal, statement of work or service agreement. This product description provides a general package overview but does not replace the final written agreement.
Revision rounds include reasonable changes to the approved design and scope. Revision rounds do not include a complete redesign, newly requested pages, new workflows, new business models or functionality outside the approved agreement.
The client is responsible for providing accurate access credentials, content, brand assets, legal permissions, policies and approvals.
Third-party platform fees, hosting, domains, paid themes, applications, plugins, software subscriptions, transaction charges, licenses and external services are paid separately by the client unless expressly included in writing.
And She Builds is not responsible for:
● Problems caused by outdated or unsupported third-party software
● Platform restrictions
● Previous developer errors
● Malware or security problems that existed before the project
● Missing ownership or administrator access
● Deleted or damaged data
● Third-party outages
● Changes made by the client or another provider
● Search-engine ranking changes
● Revenue or sales performance
● Delays caused by missing client information
Post-launch correction periods cover approved functionality that does not operate as documented at launch. They do not include new features, new design requests, content revisions, third-party platform changes or problems caused after launch by the client or another provider.
Results are not guaranteed. And She Builds does not guarantee a specific amount of traffic, sales, bookings, inquiries, revenue, customer growth or search ranking.